RMG GoldRetail sales workflowThe report is the beginning of the close. Sharp report pricing inside a genuinely free CRM and proposal engine, the strongest measurement-to-signed-contract pipeline in the field. Claims desks should map format fit; retail shops should just try it.
Where it shines
- Published $13-19 per report by plan, a 2-hour guarantee on paid tiers
- Free CRM tier that's genuinely usable, not a trial in disguise
- Instant proposals built directly on the measurement, same-visit closes
- Supplier and material-order integrations shorten the quote-to-order chain
- 2-hour guaranteed delivery on paid plans; 24 hours on the free tier (published)
Good to know
- Claims desks should verify Xactimate handling fits their workflow, the platform's center of gravity is retail
- The full value story shines brightest when you adopt the ecosystem, reports, proposals, and CRM together
- Built for retail sales first; insurance-specific documentation depth is a different specialty
- Roof-centric measurement; full-exterior envelope scopes pair well with a 3D capture tool
What Roofr actually is
Roofr started as a cheap-fast measurement play and grew into a roofing business platform: measurement reports, proposal generation, e-signatures, a free CRM, payments, and supplier integrations. The measurement is deliberately priced as an on-ramp, at a published $19 on the free plan and $13 on paid tiers, because the business model is the workflow around it.
That context matters for scoring. Judged purely as a measurement vendor, Roofr is a solid low-cost option. Judged as measurement-plus-close, it's the category leader for retail residential contractors: the report flows into a branded proposal with good/better/best options while the crew is still in the driveway.
The company also operates its own measurement infrastructure rather than pure-reselling, which is how the pricing stays aggressive at the published levels.
Pricing and what it buys
Published pricing runs by plan: $19 reports with 24-hour delivery on the free Starter plan, or $13 reports with a 2-hour guarantee on paid plans (Measure+ from $109/mo), with ESX available as a $10 add-on. The CRM's base tier is free, with paid tiers layering on proposal customization, automations, and team features. For a retail shop, the blended math is the point: report cost is trivial against a single closed job, and the proposal layer is what closes it.
For claims desks buying measurement alone, compare on formats and clocks rather than sticker: flat-rate ESX-native services at $19 deliver claim-ready files the same day, which is a different product than a retail report feeding a proposal. Both are cheap; they're cheap at different jobs.
| Buyer | Does Roofr fit? | Why |
|---|---|---|
| Retail residential contractor | Best in field | Report → proposal → e-sign → material order, one flow, free CRM |
| Insurance restoration contractor | Partial | Fine for retail side of the book; claims side wants ESX-native files |
| Independent adjuster / IA firm | Weak fit | Claims formats and documentation depth aren't the product's center of gravity |
| Solo roofer starting out | Strong | Free CRM + cheap reports = lowest-cost professional stack we've scored |
Turnaround and accuracy
Published turnaround is a 2-hour guarantee on paid plans and 24 hours on the free Starter tier, with complex roofs and imagery gaps stretching real-world clocks. Accuracy reporting on Roofr measurements places them within the same low-single-digit variance band as the major providers on clear imagery, public marketplace reviews trend positive on measurement quality with occasional complex-roof complaints, the standard pattern for the whole category.
As with every provider we score, stated and reported figures are labeled as the provider's own and weighed against public user reviews.
Who should buy Roofr, and who shouldn't
Buy it if you're a retail residential roofing company and the gap between 'measured' and 'signed' is where your revenue leaks. The bundle is the best version of that pipeline we've scored, and the free CRM makes the trial risk-free.
Look elsewhere if you're a claims desk (ESX-native services win the import workflow, see Sketch My Roof), if you need full-exterior 3D capture (HOVER), or if you want measurement with zero platform gravity.
Real-world scenarios
Two lanes, honestly: Roofr's engine for the retail book, an ESX-native flat-rate service for the claims book. The report spend difference is noise against workflow fit on each side.
The free tier is a working CRM, contacts, pipeline, proposals at list rates. Paid tiers add customization, automations, and team tooling. It's a land-and-expand model, but the land is real.
Frequently Asked Questions
How much do Roofr reports cost?
How fast are Roofr reports?
Does Roofr work for insurance claims?
Is Roofr accurate?
What's the best Roofr alternative?
RMG GoldRetail sales workflowThe report is the beginning of the close. Sharp report pricing inside a genuinely free CRM and proposal engine, the strongest measurement-to-signed-contract pipeline in the field. Claims desks should map format fit; retail shops should just try it.
Sources & verification
- Reported per-report pricing ~$13-19 — Roofr (company site) + published 2026 market reporting (as of August 2026)
- Free CRM tier; proposal/e-sign/supplier integration lineup — Roofr published product pages (as of August 2026)
- Marketplace review sentiment on measurement quality — Capterra, Roofr reviews (as of August 2026)