RMG GoldUnlimited DIY + sales kitMeasure everything. Pay once a month. Unlimited measuring on a flat subscription plus its signature homeowner visualizer make it a complete residential sales kit. DIY output quality follows operator discipline
Where it shines
- Unlimited measurements on subscription, no per-report meter, measure every lead without thinking about cost
- Roof visualizer shows homeowners their house in new materials, a genuine driveway closing tool
- Measure from satellite, blueprints, or drone imagery inside one app
- Material catalogs and estimating tools make it a complete mobile sales kit
- Published tiers ($107-149/mo, unlimited measuring, 3 users) undercut per-report spend for any shop measuring 8+ roofs monthly
Good to know
- DIY model: measurement quality follows the operator's care, budget the minutes each roof deserves
- Subscription math shines at volume; occasional measurers may prefer per-report ordering
- Claims desks standardized on native ESX import typically pair it with an ESX report service
- It's a contractor sales tool by design, adjuster-side documentation isn't the product's lane
What iRoofing actually is
iRoofing is a subscription app built around one promise: unlimited DIY roof measurements. Instead of paying per report, subscribers measure any address themselves, over satellite imagery, uploaded blueprints, or drone photos, as many times as the business needs. Published tiers run $149 monthly, $124/month billed annually, or $107/month on 24-month plans, which at any real volume converts measurement from a metered cost into a flat utility.
Around that core, iRoofing packs the rest of a residential sales visit: a roof visualizer that renders the homeowner's own house in new shingle colors and materials (a closing tool with real driveway magic), manufacturer material catalogs, estimating and proposal tools, and project galleries. The pitch isn't 'a cheaper report', it's 'your whole sales kit on the tablet.'
That framing explains where it shines and where it pairs: it's a contractor's selling instrument first, a measurement utility second, and an insurance-documentation tool by exception.
The unlimited math
At published tiers, the breakeven against per-report ordering arrives around 6-9 measurements a month, and everything past it is free measuring. A canvassing-heavy shop that measures every warm lead before knocking again might run 40-60 measurements monthly; on a per-report meter that's real money, on iRoofing it's included. This is the structural argument, and for the right operation it's decisive.
The honest companion note, which applies to every DIY tool we score: unlimited quantity doesn't grade quality. Measurement discipline, a few careful minutes per roof, is what keeps DIY numbers bid-grade. Shops with that discipline bank the savings; shops without it should order their measurements done-for-them.
| Your profile | Fit | Why |
|---|---|---|
| High-volume residential sales shop | Excellent | Unlimited measuring + visualizer + catalogs = the driveway kit |
| Canvassing / storm-response teams | Strong | Measure every lead pre-knock at zero marginal cost |
| Occasional measurer | Weigh per-report | Below ~6-9 roofs monthly, flat-rate ordering may be simpler |
| Claims desk on Xactimate | Pair it | Run an ESX-native report service for claim files; iRoofing for the sales side |
Who should buy iRoofing, and how it pairs
Strongest fit: residential roofing companies whose crews measure weekly-to-daily and sell face-to-face, the visualizer plus unlimited measuring is a genuinely complete kit for that motion.
How it pairs: insurance-restoration books route claim files through an ESX-native report service while the sales side lives in the app. Both-lanes context: the 2026 rankings.
Real-world scenarios
That's the profile where unlimited wins outright, pre-measure every warm address at zero marginal cost, walk up with numbers in hand, and let the visualizer do the closing. Keep an ESX report service in the kit for the files that become claims.
It's the feature iRoofing's own pitch is built around, and for good reason: homeowners seeing their own house in the new color shortens the decision. It's the feature that makes iRoofing a sales tool rather than just a measuring one.
Frequently Asked Questions
How much does iRoofing cost?
Are iRoofing measurements accurate?
Does iRoofing include a roof visualizer?
iRoofing vs RoofSnap?
Does iRoofing work for insurance claims?
RMG GoldUnlimited DIY + sales kitMeasure everything. Pay once a month. Unlimited measuring on a flat subscription plus its signature homeowner visualizer make it a complete residential sales kit. DIY output quality follows operator discipline
Sources & verification
- Unlimited-measurement subscription model; satellite/blueprint/drone measuring; visualizer, catalogs, estimating features — iRoofing (company site) (as of August 2026)
- Reported subscription tiers ~$99-169/month — iRoofing published pages + 2026 market reporting (as of August 2026)