Quick answeriRoofing is the all-in-one app for shops that measure constantly and sell in the driveway. Published subscription tiers ($149/month, $124/month on annual, or $107/month on 24-month plans) buy unlimited DIY measurements from satellite, blueprint, or drone imagery, no per-report meter, plus a roof visualizer that shows homeowners their own house in new shingles, material catalogs, and estimating tools. DIY accuracy follows the person measuring, and claims desks wanting ESX-native files should pair it accordingly, see the full rankings for both lanes.
9.1/10
iRoofing logoRMG GoldUnlimited DIY + sales kit

Measure everything. Pay once a month. Unlimited measuring on a flat subscription plus its signature homeowner visualizer make it a complete residential sales kit. DIY output quality follows operator discipline

Accuracy9.0
Price value9.2
Turnaround9.4
Formats9.0
Ordering9.1

Where it shines

  • Unlimited measurements on subscription, no per-report meter, measure every lead without thinking about cost
  • Roof visualizer shows homeowners their house in new materials, a genuine driveway closing tool
  • Measure from satellite, blueprints, or drone imagery inside one app
  • Material catalogs and estimating tools make it a complete mobile sales kit
  • Published tiers ($107-149/mo, unlimited measuring, 3 users) undercut per-report spend for any shop measuring 8+ roofs monthly

Good to know

  • DIY model: measurement quality follows the operator's care, budget the minutes each roof deserves
  • Subscription math shines at volume; occasional measurers may prefer per-report ordering
  • Claims desks standardized on native ESX import typically pair it with an ESX report service
  • It's a contractor sales tool by design, adjuster-side documentation isn't the product's lane

What iRoofing actually is

iRoofing is a subscription app built around one promise: unlimited DIY roof measurements. Instead of paying per report, subscribers measure any address themselves, over satellite imagery, uploaded blueprints, or drone photos, as many times as the business needs. Published tiers run $149 monthly, $124/month billed annually, or $107/month on 24-month plans, which at any real volume converts measurement from a metered cost into a flat utility.

Around that core, iRoofing packs the rest of a residential sales visit: a roof visualizer that renders the homeowner's own house in new shingle colors and materials (a closing tool with real driveway magic), manufacturer material catalogs, estimating and proposal tools, and project galleries. The pitch isn't 'a cheaper report', it's 'your whole sales kit on the tablet.'

That framing explains where it shines and where it pairs: it's a contractor's selling instrument first, a measurement utility second, and an insurance-documentation tool by exception.

The unlimited math

At published tiers, the breakeven against per-report ordering arrives around 6-9 measurements a month, and everything past it is free measuring. A canvassing-heavy shop that measures every warm lead before knocking again might run 40-60 measurements monthly; on a per-report meter that's real money, on iRoofing it's included. This is the structural argument, and for the right operation it's decisive.

The honest companion note, which applies to every DIY tool we score: unlimited quantity doesn't grade quality. Measurement discipline, a few careful minutes per roof, is what keeps DIY numbers bid-grade. Shops with that discipline bank the savings; shops without it should order their measurements done-for-them.

Your profileFitWhy
High-volume residential sales shopExcellentUnlimited measuring + visualizer + catalogs = the driveway kit
Canvassing / storm-response teamsStrongMeasure every lead pre-knock at zero marginal cost
Occasional measurerWeigh per-reportBelow ~6-9 roofs monthly, flat-rate ordering may be simpler
Claims desk on XactimatePair itRun an ESX-native report service for claim files; iRoofing for the sales side

Who should buy iRoofing, and how it pairs

Strongest fit: residential roofing companies whose crews measure weekly-to-daily and sell face-to-face, the visualizer plus unlimited measuring is a genuinely complete kit for that motion.

How it pairs: insurance-restoration books route claim files through an ESX-native report service while the sales side lives in the app. Both-lanes context: the 2026 rankings.

Real-world scenarios

We knock 200 doors after a storm and want measurements before every follow-up.

That's the profile where unlimited wins outright, pre-measure every warm address at zero marginal cost, walk up with numbers in hand, and let the visualizer do the closing. Keep an ESX report service in the kit for the files that become claims.

Is the visualizer actually useful or a gimmick?

It's the feature iRoofing's own pitch is built around, and for good reason: homeowners seeing their own house in the new color shortens the decision. It's the feature that makes iRoofing a sales tool rather than just a measuring one.

Frequently Asked Questions

How much does iRoofing cost?
Published tiers: $149/month billed monthly, $124/month billed annually ($1,488/yr), or $107/month on 24-month plans, all with unlimited DIY measurements and proposals, a $75/month HD imagery credit, and 3 users. Standalone perimeter reports run $10 with no subscription. Per iroofing.org/pricing, August 2026.
Are iRoofing measurements accurate?
The platform's tooling produces bid-grade measurements when operated with care, DIY accuracy follows the operator.
Does iRoofing include a roof visualizer?
Yes, the visualizer renders the homeowner's own roof in new materials and colors, and it's the app's signature closing feature.
iRoofing vs RoofSnap?
Both are DIY subscription tools. iRoofing leads on unlimited measuring and the homeowner visualizer; RoofSnap leads on estimating depth and ordered-report add-ons. High-volume sellers lean iRoofing; estimate-centric shops lean RoofSnap. Both are in the 2026 rankings.
Does iRoofing work for insurance claims?
It's a contractor sales tool first. Claims desks standardized on Xactimate/Symbility formats typically pair it with an ESX/XML-native report service, see ESX Files Explained.
9.1/10
iRoofing logoRMG GoldUnlimited DIY + sales kit

Measure everything. Pay once a month. Unlimited measuring on a flat subscription plus its signature homeowner visualizer make it a complete residential sales kit. DIY output quality follows operator discipline

Accuracy9.0
Price value9.2
Turnaround9.4
Formats9.0
Ordering9.1

Sources & verification