Pricing Guide

Roofr Pricing (2026)

Roofr prices the report low and gives the workflow away: $19 measurements on the free plan, $13 on paid plans with a 2-hour delivery guarantee, and a genuinely free CRM with proposals and e-signature attached. The result is the strongest cost-per-close story in retail roofing, with one add-on to watch for claims work.

Verified current: August 2026By RMG EditorialExpert review · published rubricEvery claim sourced & dated · How we score

Quick answerRoofr reports cost $19 on the free plan and $13 on paid plans (2026, published). Free-plan reports deliver in 24 hours; paid plans carry a 2-hour delivery guarantee. The CRM, proposals, and e-signature are free at the entry tier, so a retail contractor's true cost per quoted job can be a single $13-19 report. For claims workflows, ESX export is a $10 add-on per report, worth pricing in before moving insurance volume.

The price sheet

Two report prices, both published: $19 per measurement on the free plan with 24-hour delivery, and $13 on paid plans with a 2-hour delivery guarantee. The platform around the report is where Roofr breaks from the field: the CRM is free, and proposals and e-signature come with it, so the software cost at the entry point is zero.

The paid tiers are Essentials at $249/mo ($209 annual) and Scale at $349/mo ($299 annual), adding team features, automations, and integrations on top of the cheaper report rate; the report itself is the same measurement either way. ESX export for Xactimate runs $10 per report as an add-on, making a claims-ready Roofr file $23 on paid plans.

The cost-per-close math

For a retail residential company the relevant number is not cost per report, it is cost per signed contract. A 30-quote month costs $390-570 in reports, and every quote arrives already wired into a branded proposal and e-signature flow the company did not pay software fees for. That is why Roofr wins our retail lane on value: the pipeline that other stacks assemble from a measurement vendor plus a paid CRM comes bundled around a $13 report.

The comparison flips for claims desks: at $23 per ESX-ready file on a paid plan, Roofr prices close to flat-rate claims services that include ESX natively, without the claims-native delivery workflow. See the all-provider cost guide for that math side by side.

Where the model loses

Insurance-first desks and full-exterior scopes. The ESX add-on works, but desks living in Xactimate get a shorter path from claims-native services, and elevation-and-opening scopes belong with a full-exterior model. The full scorecard covers accuracy, turnaround, and the platform in depth.

Frequently Asked Questions

How much does a Roofr report cost?

$19 on the free plan with 24-hour delivery, $13 on paid plans with a 2-hour delivery guarantee, both published 2026 rates. ESX export adds $10 per report.

Is the Roofr CRM really free?

Yes, the entry-tier CRM with proposals and e-signature is free; paid plans add team features and drop the per-report price to $13. The free tier is a working pipeline, not a trial.

How much does a claims-ready Roofr file cost?

$23 on paid plans: the $13 report plus the $10 ESX add-on. Price that against claims-native services that include ESX at their flat rate before moving insurance volume.

What is the cheapest way to run Roofr?

The free plan: $19 per report, 24-hour delivery, free CRM and proposals, no monthly fee. Paid plans pay for themselves when volume makes the $6-per-report saving and the 2-hour guarantee matter.

Sources & verification

$19 free-plan reports (24-hour delivery), $13 paid-plan reports (2-hour guarantee), free CRM with proposals and e-signature, $10 ESX add-on — Roofr pricing page (as of August 2026)