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Sketch My Roof vs Roofr (2026)

Both are inexpensive, both are fast, and they solve different problems. Roofr is a retail sales platform that happens to sell measurements. Sketch My Roof is a claims measurement service that stays out of your CRM. Your book decides the winner, and for most shops the honest answer is different on the retail side than the insurance side.

Verified current: August 2026By RMG EditorialExpert review · published rubricEvery claim sourced & dated · How we score
Quick answerRetail sales: Roofr (9.6). Insurance claims: Sketch My Roof (9.4). Roofr's $13-19 reports feed proposals, e-signature, and a free CRM, the strongest measurement-to-close pipeline we've scored. Sketch My Roof's $19 flat (or $29 Xactimate-integrated) reports deliver native ESX and Symbility XML for adjusters and restoration contractors who live in Xactimate. Roofr scores higher overall; Sketch My Roof wins the claims lane it's built for.
FactorSketch My RoofRoofr
RMG Score9.4 · Gold, claims-workflow specialist9.6 · Gold, retail sales workflow
Price$19 flat / $29 Xactimate-integrated$19 free plan / $13 paid plans
FormatsNative ESX + Symbility XML includedReport + material list; ESX $10 add-on
WorkflowReports only; pairs with your stackReports + proposals + e-sign + free CRM
TurnaroundSame calendar day (6 PM EST cutoff)2-hour guarantee (paid) / 24 hours (free)
Best-fit buyerAdjusters, IA firms, restoration claimsRetail residential contractors

Where Roofr leads

Retail sales and overall breadth, which is why it scores higher. If your revenue depends on turning a measurement into a signed contract on the same visit, Roofr's proposal engine and free CRM do work Sketch My Roof never attempts. For a growing retail roofing company, that pipeline is the product.

Where Sketch My Roof leads

Insurance claims workflows. Native ESX and Symbility XML come included, and the Xactimate Integration lets orders be placed and delivered inside Xactimate and XactAnalysis, exactly what an adjuster or restoration estimator needs and not something Roofr is built around. On the claims side of the book, the specialist wins.

Both full reviews: Sketch My Roof · Roofr.

Frequently Asked Questions

Which is cheaper?
Roofr's paid plans publish $13 reports versus Sketch My Roof's $19 flat, but Roofr's low rate assumes a monthly plan and its ESX is a $10 add-on, while Sketch My Roof includes ESX/XML at the flat rate. On the free Roofr plan, reports are $19 with 24-hour delivery. Price the format you actually need.
Which is better for insurance adjusters?
Sketch My Roof: included native ESX/XML and an Xactimate Integration make it the cleaner claims fit. Roofr is retail-first. See the adjuster rankings.
Can one tool do both retail and claims?
Many shops run both: Roofr for the retail book, Sketch My Roof for claims files. The report-cost difference is minor next to workflow fit on each side.
Why does Roofr score higher if Sketch My Roof wins claims?
The overall score weighs the whole market, where Roofr's platform breadth lifts it. On the insurance-workflow lens, Sketch My Roof leads, which is why our rankings are organized by job rather than one number.

Sources & verification

Start with the 2026 rankings

Eight providers, one published rubric, every figure sourced and dated. Find the tool built for your exact job.

See the rankings